The More You Know: Moving Audiences to Act

 

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The More You Know: Moving Audiences to Act
November 17, 2014

The More You Know is NBCUniversal's long-standing Emmy-award winning public service campaign focused on education, diversity, health, online safety and the environment.

From George Clooney and Jennifer Aniston to Will Smith and Joan Rivers, NBCUniversal’s biggest and brightest stars have always been part of our Emmy-award winning The More You Know public service campaign. This cross-company initiative has also had the esteemed privilege of participation from three U.S. Presidents and First Ladies.

Our long-standing public service campaign The More You Know offers an antidote to the often overwhelming amount of social messaging in the media landscape. Our strategy: Give viewers small, concrete, manageable steps that can set realistic change in motion. The campaign’s widely recognized PSAs focus on the core areas of education, diversity, health, online safety and the environment. The PSAs feature NBCUniversal celebrity role models who provide easy to-use information about important social issues, moving audiences beyond awareness and inspiring them to act. This multiplatform campaign includes on-air and online content as well as The More You Know Learning Series including the new Growing Up Online free eBook. The More You Know partners with leading nonprofits and government agencies to ensure we deliver the most credible, useful, timely information possible. The More You Know campaign runs across a wide range of NBCUniversal and Comcast on-air and digital platforms.

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