NBCUniversal's Earth Week: Power the Party Campaign is the co-winner of the CSR/Green Focus Event Award. At the Power the Earth Week Parties at Universal Orlando Resort and Universal Studios Hollywood, guests lit up kinetic dance floors with their moves and powered a movie screen by pedaling stationary bikes. The events reached more than 30,000 consumers, and an additional 12,000 people were reached via social media.
NBCUniversal's "Share and Tell" initiative is the co-winner of the Social Media Campaign Award. During Earth Week 2013, NBCUniversal joined the sharing economy and our brands shared items from their talent and sets. There were 1,821 tweets sent out using the campaign's #shareandtell hash tag, spreading the word about the Share and Tell parties—yielding 2,758,137 impressions.