Green is Universal Launches #NoFoodWasted Campaign

 

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Green is Universal Launches #NoFoodWasted Campaign
April 22, 2015

Earth Week is in full swing and Green is Universal is busy showcasing NBCUniversal’s commitment to the environment with a loaded slate of green-themed programming and activities. This year, Green is Universal is celebrating Earth Week with a #NoFoodWasted campaign to raise awareness about food waste.

According to the Natural Resources Defense Council (NRDC), the average American family spends more than $2,000 on groceries they never eat. And 40 percent of all food in the United States ends up in landfills.

In order to address this issue, Green is Universal’s #NoFoodWasted campaign, NBCUniversal’s networks, digital properties and operations are informing consumers how to shop wisely, make their food last longer and find creative ways to use leftover food.

NBCUniversal digital properties are sharing an educational animated motion graphic, food-saving tips and other information. Consumers are being also encouraged to upload their #NoFoodWasted photos to Twitter and Instagram—and then see them displayed on greenisuniversal.com and many NBCUniversal sites.

NBCUniversal is also helping food trucks dish information and complimentary waste-free meals to customers in New York City, Los Angeles, Philadelphia, Miami and Chicago. Click here for a full food truck schedule.

In terms of programming, MSNBC will air the U.S. television premiere of the award winning documentary, Just Eat It: A Food Waste Story on April 22 at 10:00 pm ET followed by a panel moderated by MSNBC Food Correspondent and chef, Tom Colicchio. Other NBCUniversal networks including TODAY, NBC Nightly News, The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers, Telemundo, USA Network, Bravo, Sprout, CNBC and others are also joining in with green programming. And keeping with NBCUniversal tradition, many network logos will appear green for Earth Day.

In addition to creating awareness through programming, our award-winning The More You Know campaign and green themed activities, NBCUniversal facilities are working to reduce food waste. Last year NBCUniversal film and TV productions donated more than 28,000 meals worth of recovered food – over 36,000 pounds. Universal Orlando prioritized food waste reduction by diverting 594 tons of organic food material from the resort away from landfills in 2014. These efforts complement operational strategies and facility features that allow NBCUniversal to reuse and recycle materials, conserve water, utilize efficient lighting and manage controls to facilitate energy efficient operations.  

Finally, NBCUniversal employees will also do their part for the environment. Thousands of employees will be active at dozens of sites in the U.S. and in countries around the world working on in environmentally-related community volunteer projects in connection with Comcast Cares Day, the company’s signature day of service. Last year Comcast Cares Day brought out nearly 95,000 Comcast NBCUniversal employees, family and friends to improve their communities.

Read more about how NBCUniversal’s Earth Week initiative and how the company is taking a bite out of food waste in Multichannel News.

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