Last summer, our NBC and Telemundo stations in Dallas-Fort Worth, KXAS and KXTX, teamed up with dozens of local animal shelters in North Texas to hold a pet adoption event that turned out to be more successful than they ever imagined. In one day, the effort resulted in the adoption of nearly 2,300 homeless animals – almost 10 times the number of animals as were adopted the same day the year before.
This year, all 29 of our NBCUniversal Owned Stations – 11 NBC stations, 17 Telemundo stations and regional news network necn – as well as four NBC affiliates are taking this idea that was born in North Texas and replicating it all across the U.S., including Puerto Rico. We are partnering with more than 375 animal shelters nationwide for Clear the Shelters, a first-of-its-kind pet adoption initiative taking place on Saturday, August 15 that we hope will help save the lives of thousands of homeless pets by matching them with loving, safe and permanent homes.
On this day, participating animal shelters will offer individuals who adopt pets no-cost or reduced fee adoptions or waive spaying and neutering fees. Our NBC and Telemundo stations are dedicating special programming and news coverage to promote Clear the Shelters, engaging our local audiences across all of our platforms leading up to the actual pet adoption day. Additionally, our stations – along with more than 100 NBC affiliates – will air a 30-minute post-adoption drive special on Saturday, August 22 to recap the previous week’s national day of action. We’re proud TODAY’s Natalie Morales, whose family adopted a beautiful shelter dog, Zara, has agreed to host the NBC special.
— Natalie Morales (@NMoralesNBC) August 3, 2015
We are also excited that Telemundo’s Jessica Carrillo and Telemundo 52 Los Angeles’ Elva Saray will be hosting the program on our Telemundo stations.
A major part of our Clear the Shelters outreach is through social media. I hope you will consider joining our efforts by taking a selfie with your dog, cat or other pet and posting it to your own social networks with the hashtag #ClearTheShelters. If you’d like to join the effort in Spanish, please use the hashtag #DesocuparAlbergues.
And you don’t need to have a shelter animal to participate – all animals deserve a place to call home, so just smile with your favorite furry friend and share your photo across your social platforms with the appropriate hashtag. If you have adopted a pet, please consider sharing your personal stories via social media, too. With your assistance in getting the word out about Clear the Shelters, I know we will find thousands of pets a loving place to call home on August 15. I can't wait to see the results.
Animals have always been an important part of my life. I’ve taken in strays and adopted rescue animals in the past and I know firsthand the great contribution their love means to a family. That’s why I couldn’t be more proud that our stations are supporting Clear the Shelters.
For more information about how to get involved in Clear the Shelters, including an interactive map that outlines the participating markets and shelters, please visit www.ClearTheShelters.com or www.DesocuparLosAlbergues.com.
I am excited to see what we can all do together. Please post your photos of your fabulous furry family members! I’ve already posted mine.
— Valari Staab (@ValariStaab) July 28, 2015