The NBCUniversal Owned Television Stations’ second annual nationwide pet adoption campaign–Clear the Shelters–has resulted in more than 45,000 pets finding their forever homes in the month of July. The campaign culminated with Clear the Shelters day on Saturday, July 23, with more than 20,000 adoptions on that day alone, a figure surpassing the number of pet adoptions from last year’s total inaugural effort. That same day, more than a dozen shelters were literally emptied out. Combined with 2015’s inaugural campaign, the Clear the Shelters effort has resulted in more than 65,000 pet adoptions.
Clear the Shelters is spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal. This year, more than 50 NBC and Telemundo stations teamed up with nearly 700 animal shelters from across the United States and Puerto Rico. Sponsored by Petco, VIP Petcare and the ASPCA (the American Society for the Prevention of Cruelty to Animals). Thousands of families were inspired to adopt pets, and on Clear the Shelters day, July 23, people could rescue a homeless animal at either no-cost or at a reduced fee.
A wide array of news personalities and celebrities also joined in the #ClearTheShelters social media conversation, including talk show hosts Ellen DeGeneres and Rachael Ray, extra’s Mario Lopez, show host and singer Harry Connick, Jr., NBC News’ TODAY’s Al Roker, Access Hollywood host Kit Hoover, singer and soon-to-be coach of The Voice season 11 Miley Cyrus, Chicago PD’s Sophia Bush, Girlfriends Guide to Divorce star Lisa Edelstein, Real Housewives of New Jersey (RHNOJ) Siggy Flicker, Dancing With The Stars’ Carrie Ann Inaba, former member of The Pussycat Dolls and1st Look host Ashley Roberts,Talk Stoop host Cat Greenleaf, George To The Rescue’s George Oliphant, Telemundo’s Al Rojo Vivo host Maria Celeste Arraras, Noticiero Telemundo’s Vanessa Hauc, Telemundo star and Days of Our Lives newest member Ximena Duque, Telemundo actresses Sofia Lama and Sonya Smith, as well as Wheel of Fortune’s Vanna White, singer Vanessa Williams, and author Maureen Johnson, among others.
— Sofia Lama (@SOFIALAMA) July 12, 2016
— Mario Lopez (@MarioLopezExtra) July 11, 2016
— Al Roker (@alroker) July 22, 2016
NBC and Telemundo station viewers can tune in on Friday, July 29, to watch a half-hour, post-adoption drive special that will recap this year’s Clear the Shelters effort (check local listings). Natalie Morales, NBC News’ TODAY West Coast Anchor and host of Access Hollywood and Access Hollywood Live, will host the show for NBC stations. Telemundo 52 Los Angeles’ Stephanie Himonidis “Chiquibaby” and Elva Saray will host for the Telemundo stations.
For more information about the national pet adoption drive, visit www.ClearTheShelters.com.